Carbon Tax. A&B Carboniferous Australian Company Essay

Carbon Tax. A&B Carboniferous Australian Company - Essay Example The campaign has a sole goal of letting the citizen embrace this newly introduced taxation in totality. There has been a lot of misinformation that has cropped up in response to the government’s attempt to implement this new taxation plan, the reason why this company is out to let the citizens understand pure intention of the government. This is where the importance of this company arises in view of creating an Integrated Market Communication (IMC) Plan. In real sense, Australian government is in a need to let the general public to understand gains entailed in the implementation of this new tax on carbon. In addition, there is a genuine cost that comes along in it, which is something that the government wishes the public to understand. Carbon dioxide is a gas that is released in our environment in various ways some of which include a natural way by plants in a definite carbon cycle. The other one is through our own activities which include burning of bushes, as well as smoke a nd soot arising from industries that individuals have established. As Kondrat’ev et al. (2003) observed and noted in their book, climate warming across the globe is as a result of growing carbon dioxide concentration. The reason behind this is endless emissions of fossil fuel burning in the atmosphere which ultimately contain adverse effects on human kind. So many scholars and researchers have come up in an attempt to estimate social cost of carbon. For instance, Bell (2011) has done a deep research and seen how recent technology is capable of reducing dangerous effects of carbon on human beings all over the world. She saw how different scholars have come up with integrated assessment models in their attempt to bring together knowledge in different disciplines just to show whether climate change policies bear any efficacy. This is the sole reason why my company is also out to let introduction of carbon tax in Australia, to inform the general public of its importance. Target A udience Segment Analysis In Australia, there are so many individuals that are targeted in order to let the information about carbon taxation circulate. For instance, it is a matter of fact that the entire people of great political diversity and different social backgrounds and understanding. In this case, carbon taxation is applicable to those citizens that are employed in various sectors by the government. In addition, individuals that are also employed by different nongovernmental organizations are also a target to this new taxation. The government will is not to hesitate in letting all the above targeted audience out in any way. There are still so many people that are neither employed by the government nor nongovernmental institutions. Most of them are self employed running their errands individually to earn a living. For instance, there are so many individuals who run their own business enterprises. This may be a small business enterprises (SMEs) or even bigger ones of which the y may be having many employees to run and manage this. Such like group is a good target and because introducing this new carbon taxation ultimately results in what is benefiting them, they should be able to embrace it with in totality. These are the business people that will for sure make the taxation a success in the long run. Using an approach related to integrated communication is significant and more as relevant to a desired audience as Shahaf (2009), Integrated Marketing Communication plan is still essential in ensuring that everybody who earns a salary, be it from the government or through individual means are reached out.

Social Security Essay Example | Topics and Well Written Essays - 1750 words

Social Security - Essay Example Social Contract (representative governance) This describes a model that typically shows cases and questions the origin of the society and the capability of the authority in place of a State over an individual (â€Å"The Social Contract†). â€Å"Man was born free and he is everywhere in chains†. Jean Jacques Rousseau, was the greatest theorists in the areas of social contract and natural rights. According to the belief of Rousseau, freedom was the best method to be used so as to self-maintain an individual. He tried to understand the freedom a person has and why they would subject themselves to the rule of a government rather than their own (â€Å"The Social Contract†). When related to social security, Social contract can form a basis where individuals of a state have a legal right to have access to their pension plans and are subjected to have an equal share of their stipulated benefits. The State despite being the governing body should have the capability to give those dependent on the plan their due right. As related to what Jean Jacques Rousseau states, â€Å"Man was born free and he is everywhere in chains† ( â€Å"The Social Contract†). b) Classical Liberalism (natural rights) This can be described as a political belief where the aim is securing the freedom of the individual by limiting the power of the state. Classic Liberalism in an economic factor can be related to respecting private property and free markets. Classical Liberalism should not be confused with democracy or American liberalism since an individual can be a liberal and not a democrat and socialism is slightly related to socialism (â€Å"Glossary of historical terms: Classical Liberalism†, 2003) Jefferson's Declaration of Independence, â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights that among these are Life, Liberty and the pursuit of Happiness. — That to secure these rights, Governments are instituted among Men,